Building Financial Clarity Since 2019
We started with a simple observation—most people understand their business, but financial models remain a mystery. That gap between intuition and numbers? We decided to close it.
Our Journey Through Numbers
Financial modelling used to be locked behind expensive consultants and complex software. We thought that was ridiculous, so we built something different.
The Beginning
Started with weekend workshops in Brisbane. Eight people showed up. They wanted to understand their business finances without hiring someone for five grand.
Going Digital
Moved our entire curriculum online during the lockdowns. Turned out people appreciated learning at their own pace anyway—who knew?
Growing Reach
Expanded across Australia with tailored programs for different industries. Retail needs different models than hospitality, and we finally cracked that code.
Where We Are Now
By mid-2025, we've helped over 2,000 business owners build their first proper financial model. Not flashy investor decks—actual working documents they use every week.
Our approach hasn't changed much. We still believe financial modelling should be accessible. The tools have gotten better, sure. But mostly we've learned how to explain complex concepts without making people feel stupid.
What We've Actually Accomplished
Numbers tell part of the story. We've trained thousands of people across Australia, developed industry-specific curriculum, and built partnerships with business networks that share our approach. But honestly, the best measure is when someone emails to say they finally understand their cash flow.
Business Owners Trained
Industry-Specific Programs
Years of Refinement
Completion Rate
Industry Recognition 2024
Featured in Australian Financial Education Review for practical approach to business modelling education that prioritizes real-world application.
Partnership Network
Collaborate with regional business chambers across NSW and Queensland to deliver tailored financial literacy programs for local enterprises.
Curriculum Development
Created Australia's first industry-specific financial modelling frameworks for hospitality, retail, and service sectors based on actual client data.
Student Success Outcomes
Tracked outcomes show participants report improved financial decision-making and increased confidence in cash flow management within six months.
What We Believe
Financial modelling shouldn't require a finance degree. Most business owners already understand the fundamentals—they just need the right framework to organize their thinking.
We don't believe in dumbing things down. Complex concepts deserve clear explanation, not oversimplification. There's a difference.
- Real expertise means making complicated things understandable
- Every industry needs different modelling approaches
- Templates are starting points, not solutions
- Good models get used weekly, not filed away
How We Work
Our programs combine structured curriculum with flexible pacing. You're not watching generic videos—you're building models specific to your industry and business stage.
We focus on practical application. Each module ends with a working component you can actually use in your business tomorrow.
Industry Context
Hospitality cash flow looks nothing like retail inventory models. We teach the difference.
Real Examples
Case studies from actual businesses, not theoretical scenarios from textbooks.
Ongoing Support
Questions come up when you're building. We're available when that happens.
Practical Tools
Leave with working spreadsheets and frameworks you'll reference for years.
Who's Behind This
Small team, deep experience. We've all worked in business finance before teaching it—makes a difference when answering questions.
Callum Westbrook
Lead Instructor & FounderSpent twelve years building financial models for mid-sized companies before realizing most business owners never learned this stuff. Started celariphira to fix that gap.
Previously worked with manufacturing and hospitality groups across Australia, developing custom forecasting systems. These days, focuses on translating that corporate experience into practical education for independent businesses.
Based in Tweed Heads, still consults occasionally but mostly focused on curriculum development and making sure our programs actually work for real businesses.
Practical Over Perfect
A working model you use beats a perfect model gathering dust. We optimize for usefulness, not elegance.
Industry-Specific Knowledge
Generic financial advice is mostly useless. Hospitality margins work differently than retail—our training reflects that reality.
Honest Limitations
Financial models predict possibilities, not certainties. We teach scenario planning because business never goes exactly as planned.
Continuous Improvement
We update our curriculum quarterly based on participant feedback and changing business conditions. What worked in 2019 needs adjusting for 2025.
Ready to Build Your First Model?
Our next cohort starts in September 2025. Twelve weeks, industry-specific curriculum, and you'll leave with a working financial model for your business.
View Upcoming Programs